About PCC

We're different than the consultants you've worked with in the past.

We pride ourselves on rolling up our sleeves. For the last 20 years we have helped operators and Fortune 100 companies go to market through data-driven planning, disciplined execution and accountability, and strategic partnerships that drive incremental sales.

Who we are

We integrate into your business, not just your calendar.

Performance Culture Consulting was founded by operators who spent their careers inside carriers, MVNOs, ISPs, distributors and Lifeline/ACP programs — and were tired of watching strategy decks die on the shelf.

The firm was built around a simple thesis: in telecom, the constraint is almost never the idea. It is distribution, pricing structure, compliance, operating cadence or a missing partner. Find the constraint, then stay until it is fixed.

That thesis has produced 150+ client engagements, 1,247 active relationships across the ecosystem, and a habit of measuring ourselves on business impact instead of hours.

+ 01
Your success is our success

We integrate into the day-to-day progression and growth of your business.

+ 02
We play on your team

Not observers with a deck. Operators sitting inside the work with you.

+ 03
We'll equip and support you

The right people, processes and technology — then the coaching to keep them.

Leadership

Meet our leadership team.

Kristi Brown
Co-Founding Managing Director

Go-to-market strategy, sales operations, compliance

Kristi Brown
Co-Founding Managing Director

Kristi has 20 years of experience in marketing, sales and strategy, and serves as Co-Founding Managing Director at both Performance Culture Consulting and Community Outreach Partnerships. She specializes in helping companies build high-quality, compliant sales teams, with a track record leading go-to-market strategies and sales operations for Fortune 100 companies. She blends technical depth and exceptional communication — from CRM strategy to full-scale program launches — and serves as Co-Chair of the National Agent Coalition.

Calen Schultz
Co-Founding Managing Director

Distribution, compliance, customer acquisition

Calen Schultz
Co-Founding Managing Director

Calen has 15 years of experience across telecom, cable and Lifeline/ACP, and serves as Co-Founding Managing Director at both Community Outreach Partnerships and Performance Culture Consulting. A thought leader in distribution, compliance and go-to-market strategy, he has driven customer acquisition for Fortune 100 companies. A certified business coach and sales trainer, Calen sits on the National Lifeline Association Board and Co-Chairs the National Agent Coalition.

Austin Cassity
Principal Consultant

Operations management, ISP & MVNO growth, client success

Austin Cassity
Principal Consultant

Austin is a Principal Consultant at Performance Culture Consulting, where he helps ISPs and MVNOs build winning go-to-market strategies and drive sustainable growth. Process-oriented and results-driven, he specializes in operations management and client success, turning inconsistent sales programs into high-performing engines. He is a frequent voice on stage at industry events including Connected America and MVNO Nation Americas.

Alexander Montesantos
Principal Consultant, Telecom Strategy & Growth

Growth strategy, channel partnerships, customer acquisition

Alexander Montesantos
Principal Consultant, Telecom Strategy & Growth

Alexander is a telecom strategy and growth expert with a track record of driving results across broadband, wireless and channel partner organizations. He specializes in sharpening go-to-market execution, boosting customer acquisition and scaling operations for sustainable growth, bringing a rare mix of data-driven strategy and hands-on execution. He also sits on the Board of Directors' Emerging Leaders Council for NYC Second Chance Rescue.

Locations

Where you'll find us.

Miami, FLFort Lauderdale, FLWest Palm Beach, FLTampa, FLOrlando, FLJacksonville, FLSarasota, FLNew York, NYJersey City, NJNewark, NJPrinceton, NJDallas, TXHouston, TXSan Antonio, TXAustin, TXFort Worth, TXChicago, ILVancouver, WAPortland, ORSeattle, WARemote across North America